I just delivered to my editor at Stackpole Books, the edited manuscript for the third edition of How to Sell What You Make: The Business of Marketing Crafts. The first edition was published in the spring of 1990, and has sold somewhere around 180,000 copies. The third edition, which is long overdue, is to come out in March of 2013. It’s already available for preorder on Amazon. Amazon did not exist in 1990, and was only a year old when the second edition came out in 1996, so you can imagine how outdated the book is.
Those of you familiar with the Portland arts and crafts scene may recognize the cover photograph from last year’s Wild Arts Festival, sponsored by the Audubon Society of Portland, at Montgomery Park.